Results: the webcast retained 85% of its viewers for the entire hour-long show. The Tyson booth at IDDBA was a must-visit destination for attendees.
Case Study: Consumer Engagement Campaign
They needed a fan engagement program based on Safeco Field’s Zero Waste initiative.
We delivered Sustainable Saturdays, a season-long initiative that brought together stakeholders and fans in a first-of-its-kind campaign featuring education, a text-to-win trivia game, and a Strike out the landfill giveaway day.
Results: Higher awareness of BASF and its business partners, increased community participation in waste diversion at Safeco Field and throughout greater Seattle. The program is now in its fourth season.